ENGIE's 'It's Possible' via HERO

18 April 2024
 

Creative Agency: HERO
Media Agency: The Media Store

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A new player in the retail energy category.

A new player in the retail energy category, ENGIE, is launching today via independent creative agency HERO. Formally Simply Energy, ENGIE, will show it’s possible to have both affordable and sustainable options for customers via a major brand campaign 'It's Possible'.

Research shows that more than 70% of Australians believe environmental sustainability is the responsibility of government and corporates to manage.

Almost 70% of people don’t have Green Power plans and aren’t considering it in the next 12 months. The campaign is hoping to change that number.

HERO worked with ENGIE to produce a 360 brand campaign, introducing its new creative platform 'It’s Possible'.

Proving to consumers that renewable energy plans don’t have to be expensive, the campaign brings the epic to everyday with affordable and sustainable energy and showcases ENGIE’s new affordable GreenPower plans.

As one of the largest independent power producers in the world, ENGIE has ambitions to be net zero by 2045. ENGIE operates in 31 countries and has owned Simply Energy in Australia since 2005.

The move from Simply Energy to ENGIE is a response to Australians who want their energy provider to offer not just good value but also help to contribute to a sustainable future.

ENGIE Retail Australia general manager marketing and digital experience Penny Maher said Australian consumers want good value; particularly now, but they also expect their energy retailer to contribute to a sustainable future in a responsible way.

"ENGIE’s new platform shows that it’s possible to have affordable and sustainable energy plans, to make the everyday more epic," she said.

HERO executive creative director Shane Geffen said powering your home with affordable and sustainable energy from ENGIE makes every energy moment a little more epic and magical.

"… even if it is making your morning cuppa," he said.

ENGIE’s nationwide campaign is spearheaded by TV, as well as BVOD, OOH, radio, digital and social.

 

Credits:

CLIENT - ENGIE

General Manager Marketing & Digital Experience: Penny Maher

Head of Acquisition and Brand: Belinda Mekis

Brand Manager: Rio Ryan

Senior Campaign Manager: Danny Stefanovski

Campaign Manager: Trinity Huynh

 

CREATIVE AGENCY - HERO

Executive Creative Director: Shane Geffen

Creative Director: Andrew Woodhead

Associate Creative Director: Lee Phillips

Art Director: Johnathan Akiki, Charlotte Smith Copywriter: Will Fox

Head of Strategy: Tallon Mason-Kaine

National Head of Production: Roz Scrimshaw

Executive Director: Charlie McDevitt

Account Director: Siobhan Gilchrist

Account Executive: Neha Joshi

 

MEDIA AGENCY - The Media Store

Head of Client Service: Nicole Boyd

Chief Strategy Officer: Sam Cousins

Digital Director: Jeff Ott

Digital Directors Programmatic & Search: Annie Marendaz, James Nash, Emma Davis

Account Manager: Talya Alkilic

Trading Manager: Mollie Cross

Digital Executive: Daniel Paoli

Programmatic Executive: Adriana Catanese, Angus Beven

Search Assistant: Usama Rasny

Media Assistant: Alexandra Ziamos

 

PRODUCTION - Airbag

Director: Eddy Bell

Executive Producer: Martin Box

Producer: Fiona McGregor

Editors: Arc Edit

Visual Effects: Airbag

Sound Design: Final Sound

Original Music: Squeaky Clean

 

Stills photographer: Thom Rigney

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