Connoisseur's ‘Thrill Your Senses’ via SICKDOGWOLFMAN

18 April 2024
 

Creative Agency: SICKDOGWOLFMAN

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Transporting people back to another place, in another time.

Gourmet Australian ice cream Connoisseur appointed Melbourne independent SICKDOGWOLFMAN as its agency partner in 2023, with a new campaign live this week.

Led by a series of films directed by Exit Films’ Jason Evans, with post and music by Heckler, the campaign marks Connoisseur’s latest major expression of its ‘Thrill Your Senses’ platform.

The campaign taps into the activation of the senses and their ability to form and rekindle memories, transporting people back to another place, in another time, as if they were still there in that moment.

SICKDOGWOLFMAN creative director and co-founder James Orr said the agency is incredibly proud of how this campaign has come to life.

"Each part of it feels crafted and a beautiful articulation of Connoisseur through the power of sensory experiences. It’s a testament to everyone involved," he said.

The campaign will be supported on digital and social, as well as a series of OOH executions shot by The Pool Collective’s Saskia Wilson.

Connoisseur marketing manager Tara Cook said the company's main goal with this campaign is to reinforce Connoisseur's position as the premium ice cream brand, not just within the category, but across the entire FMCG landscape.

"Together with SICKDOG we set out create an ad that feels thrilling, aspirational, and emotional while maintaining a youthful, and inclusive vibe that resonates with everyone. We could not be prouder of the finished product and can’t wait for it to be out in the world," she said.

 

Credits:

Client: Connoisseur

Head of Marketing: Andrea Hamori

Creative Lead: Damian Kelly

Marketing Manager: Tara Cook

 

Agency: SICKDOGWOLFMAN

Business Director: Jarrick Lay

Creative Director: James Orr

Creative Director: Jess Wheeler

Design Director: Jake Turnbull

Senior Designer: Adam Groeneveld

Account Director: Victoria Concha

Account Manager: Tish Wiseman

Agency Producer: Nick Livingston

 

Production: EXIT FILMS

Director - Jason Evans

Executive Producers - Leah Churchill Brown, Declan Cahill

Head of Production - Jacquie Riley

Producer - Georgia Noe

Post Producer - James Watson

Production Assistant - Millie Lombardo

DOP - Andrew Gough

Production Designer - Cloe Jouin

Costume Designer - Megan Murray

Casting - Citizen Jane

 

Post Production: Heckler

Post Producer: Jess Walley

Editor: Andrew Holmes

Grade: Alina Bermingham

Online: Julian Ford

IO/Edit: Dan Page + Liam McConville

 

Music & Sound: Heckler Sound

Executive Producer: Bonnie Law

Creative Director / Partner: Johnny Green

Composer: Emma Greenhill

Sound Designer: Dave Robertson

Studio Assistant: Jack Okeby

 

Photography: The Pool Collective

Photographer: Saskia Wilson

Executive Producer: Courtney Wellsmore

Producer: Zoe Izzard

Retouching: Ring Studio

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