Samsung Galaxy Note II

7 March 2013

Advertiser: Samsung
Creative Agency: Amnesia Razorfish

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What better way to try out a new phone than by doing it in the comfort of your office chair. Samsung has launched a digital and outdoor campaign that encourages consumers to try the features of Samsung Galaxy Note II at trynote2.com.

Consumers can create a masterpiece on the virtual Galaxy Note II and then see their artwork appear n advertising banners during their web browsing.

The digital component is supported by outdoor billboards that feature up-and-coming artists that use the Galaxy Note II. Each billboard will have a URL and QR Code that offers consumers the chance to look behind-the-scenes of the artwork featured on the billboard. 

Strategy Director: Ben Hourahine
Creative Director: Sandor Moldan
Senior Producer: Peter Segerer

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