What better way to try out a new phone than by doing it in the comfort of your office chair. Samsung has launched a digital and outdoor campaign that encourages consumers to try the features of Samsung Galaxy Note II at trynote2.com.
Consumers can create a masterpiece on the virtual Galaxy Note II and then see their artwork appear n advertising banners during their web browsing.
The digital component is supported by outdoor billboards that feature up-and-coming artists that use the Galaxy Note II. Each billboard will have a URL and QR Code that offers consumers the chance to look behind-the-scenes of the artwork featured on the billboard.
Strategy Director: Ben Hourahine
Creative Director: Sandor Moldan
Senior Producer: Peter Segerer
