| Advertiser: | Honda |
| Creative Agency: | DraftFCB Melbourne |
| Added: | 04 March 2010 |
Over a couple of hot nights in Sydney recently it snowed potato starch inside a high-rise car park.
A freak occurrence?
Not at all.
In fact it was just a normal part of the fantasy world created for a colourful new TVC for the ultra stylish and ultra versatile 2010 Honda CR-V.Created by Honda Australia, DRAFTFCB Melbourne, and Photoplay, the commercial takes viewers on a magical journey through a world where anything and everything is possible.
After building sets for more than 3 weeks, a crew of 40 installed amazing scenes, including a terrace street scene, a theatre, and even a winter wonderland complete with snowman and skiers.
Each scene was then played out with the help of over 20 stagehands and actors (and one highly photogenic goat). The finished product is a great testament as to what can happen when you use a little imagination.
* Is womenomics all it's cracked up to be?
* Priceline marketing head Amanda Connors talks data
* Exclusive: Pacific Brands calls review of $13m account
* Special report: Agency report card
reader comments
a fresh take on the common car ad. i like it :) 4 stars!
Chad Stevens from melbourne on 10-Mar-10 12:02AM
That's so cute, better than the standard city/country drive ads. *yawn*
BecStar on 05-Mar-10 3:44PM
very cool and engaging , you would have to say 5 star rating
g.m.gregg from sydney on 05-Mar-10 2:53PM
Hi, we welcome your comments.
You may comment as many times as you like. We approve and edit comments at our discretion. Do not send us comments that are:
By commenting you agree to our Terms and Conditions and Privacy Policy. If you wish to alert us about a comment, contact us.
Thank you and happy commenting!
add a comment