Musicians are feuding. Bottoms Up are torn.
After a weekend that saw one of us go to a Michael Bublé concert, we’re divided. A discussion quickly evolved into a heated debate as to which Canadian is better?
Who should we celebrate on Victoria Day. Who puts on a better show? Who is a more important human being? Bublé or Bieber?
Bublé is obviously better
Yes, the average age was 50 but the sexual energy in Allphones Arena was absurd. This is what he does on stage. 
Now imagine MB (as I now know him) doing this to a capacity crowd. The audience is heaving, and after opening with ‘Fever’ he started a slow build to the finale.
Then there was the dancing. And the thrusting. Lots and lots of thrusting.
This was accompanied by a crowd of thoroughly gyrating parents. What a sight!
Yes, the guy can sing but I didn’t get the sense that it was the singing that blew me away. Bublé understands the value of authentically interacting with his audience. This in turn led to outrageous engagement with his show – it was particularly interesting watching all the men in the crowd slowly getting involved and by the end of the show singing along and dancing more than their partners.
Lesson for us here! Bublé knows that reaching out to the audience authentically builds engagement. In the age of ‘tweet this’ and ‘like that’, it was impressive to see an audience so deeply connected to the performance and the experience – very little iPhone recording! How did he manage this? Because he engaged first. Why do we so often expect engagement from our audience if we’re not focussed on how we engage them?
Don’t stop Beliebing
Remember that time Juzzy B came to Australia to vandalise a hotel? One of us went to see him do the other stuff he likes to do - sing, dance and say ‘swaggie’.
#streetart #is #art
Before you scoff and drop the c-bomb, I know your mind has already been made up. You probably hate the little fella.
‘Bieber needs a gud spanking’. ‘Bieber is a f-wit’. Like. Share. Comment. Like own status/comment. Share again.
Facebook is the newsagent of today. But now we’re the ones stocking the shelves and writing the headlines. You probably think general consensus is that the Bieberino is a dick. 99% of your 400+ Friends list thinks so.
But no! Hearing the whaling and crying (and fainting) of an arena full of Beliebers is enough to make you realise that your social media bubble is only one side of the coin.
At Bottoms Up we’re always flipping the coin and this one show us an important point: your audience is not you. It’s probably not your friends. It might not be made up of people you think are cool but they’re real – which is often more than you can say for that status update or profile picture that got 20 likes (the Kelvin filter is so 2011).
Visit the BuzzFeed homepage. Hit ↑, ↑, ↓, ↓, ←, →, ←, →, B, A. Welcome to the other side of the internet.
So… that doesn’t really answer anything. Let’s just chuck them both in a lift with Jay Z to see who’d win.
But what Bottoms Up have learnt is boiled down to two points:
1. Engagement isn’t just an ad format. Put it out there and you can get it back from your audience.
2. It’s always good to remind ourselves that we are not our audience. Get your head out of your social media butt.
More boobs (and biebs) on Twitter @BottomsUpTweets
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