Well, we pretty much broke every rule last week. But we managed to document each rule break so you can see why.
The Rules:
1. You Don’t Have to Finish Every Drink
As we alluded to, it’s a good habit to know when to say ‘when’. We didn’t. We decided that beers at Golden Century at 3am was a great idea (they were). Coupled with delicious fried dumplings soaked in MSG delight, Tsing Tao has never tasted so good. Pro tip: watch what you order, that place can be expensive at taxi changeover time.
https://vine.co/v/hpM3mW2dJFg/embed/simple
2. Selfies
We really were those dudes who took a selfie on stage.
But since the NGen Award was at the end of the night, most of the room had had a chance to drink up and were much more enthusiastic than we anticipated. So when we said that we want to take a picture to prove to our parents we have a real job – because explaining what we do in media agencies can often sound made-up – 700 party people raised the roof.
3. The Next Working Day
The next day there wasn’t breakfast or working from home, there were dozens of emails, a long to-do list and hangovers are much worse when you’re checking booking confirms.
Nothing like tearsheets to keep you grounded!
The PAA (Post Award Analysis):
And the last rule we didn’t tell you, please ignore our advice around ‘rules’. The whole night was a lot of much fun. Yes, you may have to leave work at 3am in the lead up to the award deadline but walking up on stage made all of that so worth the effort.
You can follow us on Twitter or send us an electronic letter at contactbottomsup@gmail.com if you’ve got any pro tips you picked up from your time at the bottom. If you feel like tearing us a new one, please do. Any expletives will be a welcome break from trafficking these MRECs.