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Several moves in WPP this week, a new MD for Quantcast and Julie Dormand also resurfaces in an advisory role.

Head of retail and design.

This week Innocean, M&C Saatchi Melbourne and Bastion EBA went on hiring sprees, while promotions were made at QMS Media and Rumble.

“I feel most at home in tight-knit indie agencies and couldn’t resist the opportunity to head up such a multi-disciplinary team of creative talent at The G Store."

The campaign was brought to life by The General Store and animation production partner Unlisted.

The campaign builds on the brand's new creative platform developed by The General Store.

This week Emotive, Akkomplice and The General Store were appointed to new accounts, while Poem retained a current relationship.

The agency has developed the brand's new platform Now You're Cooking.

The new TVC and creative has been developed by The General Store.

The agency has also released its first work for the retailer which is its largest campaign.