Sarah Homewood

Latest News by Sarah Homewood

Heineken to up experiential spend off the back of tennis partnership 8 years ago

Heineken to up experiential spend off the back of tennis partnership

Global beer brand Heineken is set to up its investment in activations and experiential marketing off the...

Droga5 Sydney “gorged itself” on Droga's reputation 8 years ago

Droga5 Sydney “gorged itself” on Droga's reputation

Just before the agency's work was released for the final time, Droga5 Sydney's founder had some choice...

BBC uses facial recognition to support content marketing 8 years ago

BBC uses facial recognition to support content marketing

“We as a leading global media company want to take a leadership position to provide this type of...

IBM names new CMO 8 years ago

IBM names new CMO

IBM names Amanda Johnston-Pell as its CMO for Australia and New Zealand.

Menulog bolsters Australian marketing team 8 years ago

Menulog bolsters Australian marketing team

Menulog has doubled-down on marketers with the brand naming former Nando's CMO, Kim Russell, as its new...

Macca's relaunches the Angus - with Mr Whippy in mind 8 years ago

Macca's relaunches the Angus - with Mr Whippy in mind

McDonald's has turned the idea of the Mr Whippy van on its head, with the brand relaunching its Angus...

Bauer confirms Cleo closure; Dolly goes bi-monthly 8 years ago

Bauer confirms Cleo closure; Dolly goes bi-monthly

Bauer confirms Cleo's demise but tries to soften the blow with plans to relaunch Dolly as a...

What’s going on at Bauer? 8 years ago

What’s going on at Bauer?

It appears the writing is on the wall for one of Australia’s most well known magazine titles, but what...

Publicis to fund 90 startups as part of big birthday 8 years ago

Publicis to fund 90 startups as part of big birthday

To celebrate its 90th birthday, the Publicis Groupe has set out to fund 90 startups to honour the...

Only 47% of consumers accept data swapping for loyalty deals 8 years ago

Only 47% of consumers accept data swapping for loyalty deals

When it comes to loyalty card providers sharing customer data in exchange for discounts, less than half...

WhatsApp to become free - brand communications to open up 8 years ago

WhatsApp to become free - brand communications to open up

The Facebook-owned messaging app, WhatsApp, will become free and to make up for the lost revenue the app...

ANZ embarks on 'most significant' investment in tennis ever 8 years ago

ANZ embarks on 'most significant' investment in tennis ever

It's been seven years since ANZ signed on to sponsor the Aus Open, and in that time the bank has gone...

Woolworths set to ditch Masters 8 years ago

Woolworths set to ditch Masters

“Our recent review of operating performance indicates it will take many years for Masters to become...

SMH sees audience drop; Herald Sun on the up 8 years ago

SMH sees audience drop; Herald Sun on the up

The Sydney Morning Herald's audience has dropped according to the latest Emma data for the 12 months to...

Daily Mail and Nine dissolve joint venture 8 years ago

Daily Mail and Nine dissolve joint venture

Daily Mail and Nine Entertainment Company have announced that Daily Mail Australia is to become 100%...