Sarah Homewood

Latest News by Sarah Homewood

Optus refutes name change; readies for marketing push 8 years ago

Optus refutes name change; readies for marketing push

Rumours have been circulating that telecommunications giant Optus has held focus groups around changing...

Facebook closes sales loop; takes a bite out of the cookie 8 years ago

Facebook closes sales loop; takes a bite out of the cookie

Facebook's Atlas merges offline and online with point of sale data, in a play that could kill the...

Seven and Google ink multi-year content deal 8 years ago

Seven and Google ink multi-year content deal

Seven West Media has signed a multi-year deal with Google, which will see its exclusive TV show snippets...

Creative on mobile – does Canvas change the game? 8 years ago

Creative on mobile – does Canvas change the game?

Facebook's new ad unit has bottled the power of the high impact TV ad and brought it to mobile, however,...

Dick's data up for grabs 8 years ago

Dick's data up for grabs

Ferrier Hodgson, the firm responsible for winding-up the Dick Smith business, is looking to sell the...

Woolies turnaround is on the cards 8 years ago

Woolies turnaround is on the cards

For Woolworths, 2015 will be a year it would rather forget. But following a string of major...

The Marketing Academy unveils its next class of marketing leaders 8 years ago

The Marketing Academy unveils its next class of marketing leaders

This evening The Marketing Academy revealed that marketers from Meat and Livestock Australia, eBay and...

Adblocking in the UK jumps up to 22% 8 years ago

Adblocking in the UK jumps up to 22%

The Internet Advertising Bureau (IAB) in the UK has found that more than a fifth of internet users in...

Moments goes live in Aus; aims to be a 'new way of mobile storytelling' 8 years ago

Moments goes live in Aus; aims to be a 'new way of mobile storytelling'

Twitter has officially launched its news and content curation offering Moments in Australia, with the...

Google MD Maile Carnegie exits for ANZ role 8 years ago

Google MD Maile Carnegie exits for ANZ role

Google's Australian managing director, Maile Carnegie, has departed the technology giant for a role with...

Australia is the 'growth engine for Asia-Pacific' – Twitter MD 8 years ago

Australia is the 'growth engine for Asia-Pacific' – Twitter MD

“From a global perspective we benched $2.2 billion in 2015, which was 58% year-on-year growth, which...

McDonald's makes VR play; turns Happy Meal boxes into headsets 8 years ago

McDonald's makes VR play; turns Happy Meal boxes into headsets

Macca's is the latest brand to dip its toes into the virtual reality waters, with the fast-food giant...

Could publishers lose out from Snapchat's ad evolution? 8 years ago

Could publishers lose out from Snapchat's ad evolution?

Snapchat wants to have more control over advertising in its Discover platform, which could see...

ABC News launches WhatsApp trial to bolster its Oscars coverage 8 years ago

ABC News launches WhatsApp trial to bolster its Oscars coverage

ABC News is launching its first WhatsApp trial, with the news organisation using the 2016 Oscars to test...

Woolworths names new CEO 8 years ago

Woolworths names new CEO

After an extensive search, Woolworths has named its new CEO.