Rosie Baker

Optus is reviewing its digital customer communications, which could see more agencies on the telco’s...

Vodafone is introducing yet another global tagline as it bids to position the brand around the...

Ehrenberg-Bass Institute says big brands are alive and well, but are mired in “hasty, ill-thought out”...

WPP’s creative chief Simon Collins has left 18 months after launching 1 Kent Street, and is in the...

Former Commonwealth Bank GM of brand, sponsorship and marketing services Stuart Tucker has left the bank...

“It’s a very scary thing when you have an entire industry built on metrics that are worthless," says...

Google says its goal is to help make subscriptions ‘work seamlessly everywhere, for everyone’. That...

Lion is consolidating its top marketing roles into one position, undoing the restructure that split the...

Virgin Australia wants to be seen as the optimistic airline, where it’s not coming home that’s important...

While The Monkeys and The Works have been bought by consultancies this year, Deloitte has swooped in on...

The multi-language global paper will use the AI technology to deliver more personalised news and content...

Adrian Mills, David Phillips, Justine Mills and Matt Lawson have exited McCann Melbourne agency to join...

This is a free sample from AdNews in print. As one of ‘The Toms’, Tom McFarlane helped build M&C Saatchi...

Prepare to get the feels with Mcdonald's latest ad for the Ronald McDonald House charity, which helps...