Global multi-language newspaper The Epoch Times has signed a deal with Australian digital personalisation business OpenDNA.
The deal will see the Aussie tech firm provide The New York-based paper artificial intelligence services. It will use it to gather insights into the millions of online readers and subscribers to help it deliver more personalised news and content.
The Epoch Times is published in 21 languages in 35 countries with 105 million page views and 20 million monthly website visitors.
It will begin with a three month trial that could be tabled into a longer-term agreement. OpenDNS will receive a percentage of revenue derived from advertising as well as license fees.
Epoch Times director of digital marketing, Lukas Chudy says: “Our mission is to be an independent voice in print and on the web. We report news responsibly, truthfully and we are a business that puts our readers’ interests first.
"Through the implementation of OpenDNA's leading edge technology, we will gain further insights into the interests, likes and dislikes of each of our readers, down to an individual level, which will ultimately enable us as a publisher to deliver to each of our readers the most relevant and engaging content."
The Epoch Times is widely distributed in overseas Chinese communities, and has been publishing in Chinese since 2000. It has a large presence in those communities in Sydney, which is one of the fastest growing segments of Australian population.
The Epoch Times is a sponsor of the upcoming AdNews Live! Reframing Australia event, focussed on looking at how agencies and advertisers connect with, market to and engage modern Australia. Advertisers and agencies that aren't thinking about the diversity of their audience won't be around for long. Early bird tickets are still avaialbe until next week - save $100 on tickets today and make a whole lot more money for your clients tomorrow.
AdNews Live! Reframing Australia is on 15 November in Sydney. Tickets are available now at adnews.com.au/adnews-live-reframing-australia
We've got some great speakers confirmed including Dr Mehreen Faruqi, the first Muslim woman elected to any Parliament in Australia, Adrian Swift, Head of Content Production & Development - Nine Network, Meat Livestock Australia's Group Marketing Manager, Andrew Howie, and The Monkeys’ Scott Nowell, and more.
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