Rachael Micallef

Latest News by Rachael Micallef

Going native: Upworthy claims 1.8 million uniques, eyes more with Australian expansion 10 years ago

Going native: Upworthy claims 1.8 million uniques, eyes more with Australian expansion

It might be known as a viral giant, but Upworthy's Eddie Geller, James Marcus and Josh Luger believe...

Hardwick and Bartley claim to have full service 2.0 nailed 10 years ago

Hardwick and Bartley claim to have full service 2.0 nailed

Ikon founder Gary Hardwick and former Saatchi & Saatchi boss Simone Bartley claim to have the formula...

Take it outside: OMA tells advertisers to follow the sun this summer 10 years ago

Take it outside: OMA tells advertisers to follow the sun this summer

People flock outdoors in the warmer months so the Outdoor Media Association is calling on advertisers to...

SCA goes for the young guns with Triple M digital radio launch 10 years ago

SCA goes for the young guns with Triple M digital radio launch

Triple M is targeting younger rock fans with a digital radio station that aims to offer an antidote to...

Southern Cross Austereo gives Coldplay fans on-demand access 10 years ago

Southern Cross Austereo gives Coldplay fans on-demand access

Southern Cross Austereo looks to on-demand streaming to increase the time consumers spend listening to...

Cummins&Partners wins full-service duties for National Home Doctor Service 10 years ago

Cummins&Partners wins full-service duties for National Home Doctor Service

Cummins&Partners will work on brand strategy, creative and media planning and buying for the health...

Ogilvy hits the Bullseye, boosts digital integration 10 years ago

Ogilvy hits the Bullseye, boosts digital integration

Ogilvy has acquired digital agency Bullseye, with full integration in its sights.

Viral hit and a miss: Fame and notoriety isn't the same as engagement 10 years ago

Viral hit and a miss: Fame and notoriety isn't the same as engagement

Brands and agencies are questioning the value of so called 'viral' content.

What's the value of putting on pants in the morning, and what is social ROI? 10 years ago

What's the value of putting on pants in the morning, and what is social ROI?

Quantitative data might speak more loudly to boardrooms but Salesforce principal social architect Eddie...

Brands reading your social media posts to sell you stuff: friendly or creepy? 10 years ago

Brands reading your social media posts to sell you stuff: friendly or creepy?

Brands are using people's tweets and posts to mine for information and personalise offers. But if a...

Native revenue 'soaring' for publishers, but where's the proof it works? 10 years ago

Native revenue 'soaring' for publishers, but where's the proof it works?

Native ad revenues are soaring. One publisher has seen native revenues grow 75% since February. Now...

Going native: Guardian opens local ‘agency’ 10 years ago

Going native: Guardian opens local ‘agency’

The Guardian is branching out to create native content via its own in house 'agency' team. It plans to...

Guardian chief blasts Aussie dinosaurs 10 years ago

Guardian chief blasts Aussie dinosaurs

The Guardian's global deputy chief executive David Pemsel has rubbished paywalls and suggested that...

Carsguide ditches old model and shifts to pay-per-click 10 years ago

Carsguide ditches old model and shifts to pay-per-click

Carsguide has admitted around 30% of leads to dealers were wasted and that consumer's data was being...

Singapore Airlines ties with Sound Alliance on native push to target millennials 10 years ago

Singapore Airlines ties with Sound Alliance on native push to target millennials

Youth publisher Sound Alliance and Singapore Airlines are giving aspiring journos an opportunity to...