Peter Horgan

Latest News about Peter Horgan

Peter Horgan: The whole industry is in limbo until we prove ROI 5 years ago

Peter Horgan: The whole industry is in limbo until we prove ROI

Omnicom AUNZ CEO Peter Horgan targets "weaponised" procurement, cross-selling from consultancies and...

Horgan slams 'ill-informed blanket assertions' about CUB media pitch 7 years ago

Horgan slams 'ill-informed blanket assertions' about CUB media pitch

A "disgrace", "duped" and based on "pure fee speculation". Omnicom Media Group chief executive Peter...

Peter Horgan on how YouTube's crisis was catalyst for change 7 years ago

Peter Horgan on how YouTube's crisis was catalyst for change

“We were disappointed it took a crisis but you won't be the first organisation in history where a crisis...

News Corp's “quantum leap” into new realms – but what does adland think? 9 years ago

News Corp's “quantum leap” into new realms – but what does adland think?

Fresh from revealing its new offerings around content, data and programmatic at last night's News Corp...

Big Pic: Street fighters 10 years ago

Big Pic: Street fighters

BIG PICTURE - Some of the most ferocious competitors in the media and marketing industry have called a...

End of the nosedive for print news and mags dollars? Starcom's top advertiser survey says maybe 10 years ago

End of the nosedive for print news and mags dollars? Starcom's top advertiser survey says maybe

Top marketers may have flagged the end of the freefall for newspaper and magazine advertising revenues....