Mark Ritson

Latest News about Mark Ritson

‘Be wary of academics’ IAB warns, poking at Ritson 7 years ago

‘Be wary of academics’ IAB warns, poking at Ritson

We need to make measurement sexy, and advertisers to be wary of ‘naysayers’ and academics, says IAB CEO...

Marketers get suspicious or get robbed; treat everyone with equal contempt says Ritson 7 years ago

Marketers get suspicious or get robbed; treat everyone with equal contempt says Ritson

TV still ‘spanks’ digital; Facebook and Google have duped us and they’ll start buying TV stations, and...