Lindsay Bennett

Latest News by Lindsay Bennett

Clemenger wins Myer digital, creates dedicated unit 7 years ago

Clemenger wins Myer digital, creates dedicated unit

Clemenger Group has combined the forces of Clemenger BBDO Melbourne, CHE Proximity and EG+ to create a...

Fairfax 'firing all cylinders' to increase subscriptions 7 years ago

Fairfax 'firing all cylinders' to increase subscriptions

Fairfax has grown its digital subscribers 8% in the last six months, through more loyalty initiatives,...

Clicks over quality and fake news - Guardian's Viner takes aim at Facebook 7 years ago

Clicks over quality and fake news - Guardian's Viner takes aim at Facebook

Advertisers don't seem to care what content their ads sit beside, which undermines the truth in media,...

Aeroplane Jelly swings back to TV for the first time in 25 years 7 years ago

Aeroplane Jelly swings back to TV for the first time in 25 years

Aeroplane Jelly is bringing back to TV one of the most iconic jingles in Australian advertising after a...

Fairfax will split from Domain, print ad revenue down 16% 7 years ago

Fairfax will split from Domain, print ad revenue down 16%

Fairfax Media has confirmed it plans to split out Domain into its own entity to maximise shareholder...

Why digitally savvy Domain throws weight behind grand print offering 7 years ago

Why digitally savvy Domain throws weight behind grand print offering

Domain chief editorial and marketing officer Melina Cruickshank admits that the business knew it needed...

MasterFoods and Clemenger on emotive ads and long-term brand building 7 years ago

MasterFoods and Clemenger on emotive ads and long-term brand building

Brand marketing director Tim Hicks says you have to move people to entertain and it takes a solid client...

Fairfax in immediate ASX trading halt fuelling Domain spin-off rumours 7 years ago

Fairfax in immediate ASX trading halt fuelling Domain spin-off rumours

Fairfax Media has requested a trading halt sparking more speculation it's set to spin-off its real...

Samsung aims to grow stake in B2B market with emotive campaign 7 years ago

Samsung aims to grow stake in B2B market with emotive campaign

The latest business to business work from Samsung continues on the brand's shift away from...

Lottoland ad banned for celebrating gambling addiction 7 years ago

Lottoland ad banned for celebrating gambling addiction

An ad for Lottoland has been banned by the watchdog for portraying "excessive participation" in wagering...

Major brands to pull ad funding following mass magazine audit exits 7 years ago

Major brands to pull ad funding following mass magazine audit exits

L'Oréal is believed to be pulling up to $3 million in advertising dollars from magazines following the...

What marketing execs can expect to get paid 7 years ago

What marketing execs can expect to get paid

Are you being underpaid? Seek says digital and search marketers can expect to bank $84,752 salary, but...

Long-serving Toyota CMO Brad Cramb exits 7 years ago

Long-serving Toyota CMO Brad Cramb exits

Toyota’s top marketer will exit the business after 22 years as part of the firm's restructure that sees...

Optus calls on Snapchat for major O-Week push 7 years ago

Optus calls on Snapchat for major O-Week push

How do you reach thousands of students at O-Week? With Snapchat filters, of course.

Nike’s star-studded ad pushes message of equality 7 years ago

Nike’s star-studded ad pushes message of equality

"Opportunity does not discriminate. The ball should bounce the same for everyone. Worth should outshine...