Lindsay Bennett

Latest News by Lindsay Bennett

The challenges of the changing agency model 5 years ago

The challenges of the changing agency model

In depth: Despite global pitches, lower margins and procurement pressures on agencies there’s an overall...

Insight not inventory: CHE Proximity pursues media with new thinking 5 years ago

Insight not inventory: CHE Proximity pursues media with new thinking

CHE Proximity is approaching $50m in media billings after moving out of being a sole creative agency...

How TBWA Sydney got its mojo back 5 years ago

How TBWA Sydney got its mojo back

"There’s no algorithm for creativity," says TBWA Australia. With a mission to be the "number one agency...

Campbell Arnott's marketer on tapping Publicis' Power of One model 5 years ago

Campbell Arnott's marketer on tapping Publicis' Power of One model

Campbell Arnott's shift to a Publicis Power of One model has allowed for the brand to bypass agency...

Margie Reid: Clients turning to alternative media models out of frustration 5 years ago

Margie Reid: Clients turning to alternative media models out of frustration

Frustrated by a lack of transparency and layers of services stacked on, clients, such as Bega, are...

Clemenger’s Nick Garrett: Agencies need to pick specialism or scale 5 years ago

Clemenger’s Nick Garrett: Agencies need to pick specialism or scale

"Agencies need to make a call on what they want to be and rush towards it at pace, because being caught...

McCann’s Matt Eastwood on smashing pharma conventions 5 years ago

McCann’s Matt Eastwood on smashing pharma conventions

Aussie expat Matt Eastwood says it's time to smash conventions of the traditional pharma category as the...

TBWA Australia eyes media buying, planning 5 years ago

TBWA Australia eyes media buying, planning

TBWA Australia will execute more media planning, strategy and buying in-house as clients seek to...

'Gutted' BuzzFeed employees reveal full extent of redundancies 5 years ago

'Gutted' BuzzFeed employees reveal full extent of redundancies

BuzzFeed employees have described the situation as "agonising," "heartbreaking," and "surreal" as...

WhiteGrey, MediaCom fly away with Hawaiian Airlines 5 years ago

WhiteGrey, MediaCom fly away with Hawaiian Airlines

WhiteGrey Sydney and MediaCom have won the creative and media account for Hawaiian Airlines following a...

Sorrell suggests definition of creativity outdated 5 years ago

Sorrell suggests definition of creativity outdated

VIDEO: Not one to miss an opportunity to take a shot at his ex-employer, WPP, Martin Sorrell has...

BuzzFeed cuts 15% of staff in latest redundancy round 5 years ago

BuzzFeed cuts 15% of staff in latest redundancy round

CEO Jonah Peretti sent a memo to staff this week in which he explained that efforts to diversify revenue...

Danny Bass urges industry to get over glory days and adapt 5 years ago

Danny Bass urges industry to get over glory days and adapt

The media glory days are over and it's time to move on, says top network boss Danny Bass. He talks to...

Clemenger Sydney to rebrand Australia following $3m Austrade win 5 years ago

Clemenger Sydney to rebrand Australia following $3m Austrade win

It's a big win for Clemenger Sydney and also the first new piece of business to be awarded to the agency...

GroupM’s Mark Lollback: There’s no perfect model for agencies 5 years ago

GroupM’s Mark Lollback: There’s no perfect model for agencies

GroupM CEO Mark Lollback said there might never be a fair renumeration model for media agencies, but...