AdNews Newsletter
In the three years since Aussie native Matt Eastwood joined J. Walter Thompson as global creative...
Caltex has named Saatchi & Saatchi as its new creative agency, with incumbent Leo Burnett declining to...
Another channel submits to a reality TV flop. Nine bumps The Last Resort to a later starting time,...
Boost Juice has defended its Facebook Messenger chatbot after teen education experts accused it of being...
Menulog marketer Tasman Page has refuted copycat claims about the brand's recent campaign starring Jeff...
Google admits AdWords has to be transformed to benefit small businesses after making the platform too...
"This type of data is what advertisers salivate at… It's a game changer and it puts us ahead of the pack...
When brands make a blunder, Australians love to capitalise, and that’s exactly what Velocity Frequent...
DDB has invested $1 million on its new positioning in Australia that aims to challenge the age-old...
The ABC has defended its use of Google AdWords as “normal marketing behaviour” in the wake of criticism...
Another private equity firm has entered the bidding war for Fairfax. H&F, based in San Francisco and New...
Top marketers from HCF, IAG and UBank have argued that marketing as a discipline needs to become more...
Fairfax CEO Greg Hywood has appeared before the inquiry into public interest journalism to face...
"We have a huge appetite for change... It's a real case of innovate or die," says Fairfax metro revenue...
Aldi is launching its biggest brand campaign since opening its first Australian store in 2001, dropping...