Jason Pollock

Around 40% of viewer data registers as zero.

Television industry's official source of audience measurement still on track.

"Why fake it when you can actually make it?”

Most publishers have been building alternative traffic sources for years.

"Being independent is one thing, but then playing at the level that we're playing at whilst still...

"We’ve landed 60% above our advertising budget, which shows there’s a strong appetite for more luxury...

“It feels like 2025 is more likely than a mid-year roll-out, as all industry systems need to be...

“We could be double the size we are now if we open the doors to all clients but we just don't want to...

Helping advertisers to be more efficient.

The pop culture podcast racked up 516,106 monthly listeners and just over 1 million monthly downloads,...

A negative for publishers but a positive for media buyers.

"We will shift more in the next 12 months around TV than we ever have before, largely based around...

“It is a unique positioning, but it attracts a certain person who's willing to constantly be in a high...

“It's a conversation rather than someone shouting at you."

Almost 20.4 million people used a news website or app last month.