AdNews Newsletter
The tech industry body just acquired a series of professional data bodies.
Brian Wieser at GroupM says digital advertising can't continue to grow as fast as it has done.
They are still an emerging technology with 2.9 million owning one.
The numbers will improve with the arrival of digital bookings later in the month.
AANA: "Put the marketing profession back into the boardroom."
Advertising expenditure on online video rose 26.2% to $1.4 billion in Australia.
Targeted advertising would become unworkable and the recommendations have the "potential to adversely...
We Are Unlimited, a bespoke agency created by DDB in Chicago for the account, will continue to work with...
The NZ copywriter spent $200 to hire the clown, who reportedly mimed tears during the meeting.
eMarketer says this is likely sometime in 2020.
Integral Ad Science's Media Quality Report for the first half of 2019.
They want broader consultation with the digital industry before any major reform is announced.
"None of the holding companies will fess up ... "
Billings rose 44.4% but the company posted a statutory loss.
But there's danger. Forrester says: "Amazon would love to cut out the intermediary between itself and...