What really goes on when an independent advertising agency gets bought

Chris Pash
By Chris Pash | 1 November 2019
 
Screenshot from YouTube clip.

What really happens inside an independent agency when it gets taken over by a big player?

Zulu Alpha Kilo in Canada has had a go, creating a paraody called Billy’s Lemonade.

This tells the story of a boy who sells his lemonade stand to a company from New York.

Billy is forced to make compromises, including firing his sister because “she doesn’t add value"

Eventually, Billy gets thrown out himself. "He's just a whiny little sh*t."

The film was produced by Zulubot, written by the team of Michael Siegers and Jonah Flynn and directed by Zulu founder Zak Mroueh.

CREDITS:

Agency: Zulu Alpha Kilo

Creative Director: Zak Mroueh

Art Director: Michael Siegers

Writer: Jonah Flynn

Producer: Colleen Allen

Account Team: Kayla MacDonald

Production House: Zulubot

Director: Zak Mroueh

Director of Photography: Paul Steinberg

Exec Producer: Tom Evans

Editor: Jessie Posthumus

Audio Mixer: Rob Morrice

Casting Director: Jigsaw, Shasta Lutz

Transfer: Alter Ego, Eric Whipp

Audio: Dino Cuzzolino

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