AdNews Newsletter
It is preparing a reforecast in the light of the coronavirus crisis.
And a female version of Hoges.
Cost of digital advertising appears to have gone down as audiences are more likely to engage.
"It is not possible to host shareholders and members of the public in person."
eMarketer: "Hopes for a quick, V-shaped recovery are all but gone.”
"Recreate any ad from any era and country only using things that you can access at home."
Only one in five young Australians think their productivity has improved while working from home.
A virtual candle, audio recordings, an Australian flag poster and a poppies poster.
"I don’t really plan on coming out of isolation the size of a house."
“The second quarter is not going to be pretty.”
The press release is probably the most misunderstood and misused form of PR content.
The vast majority of brands overpromised and underdelivered.
"We are a generous bunch but there is definitely more potential that we can tap into.”
Skills needed: Video editing, graphic design, event and marketing strategy.
Off the couch and following the consumer.