Arvind Hickman

The Association for Data-Driven Marketing and Advertising (ADMA) has appointed former AdRoll boss Ben...

The AANA boss wants marketers to be more accountable for media spend, pay agencies fairly and invest in...

P&G marketing boss Marc Pritchard wants to ditch 'wasteful mass marketing' and focus media investment on...

Digital ads will soon need to be 100% pixel viewable to count as an impression, MRC boss George Ivie has...

Facebook founder Mark Zuckerberg admits the social media network made mistakes and has outlined plans to...

Carat has picked up media buying and planning duties of Australia's largest lighting retailer following...

Thinkerbell co-founder Adam Ferrier says the saga exposes a lack of control over data security and that...

Merkle's data, analytics and technology will be offered to clients through DAN's performance marketing...

Telstra product and innovation leader Jeremy Howe will drive strategy and innovation for the outdoor...

Cambridge Analytica previously told AdNews it plans to operate in Australia. Here's how the...

Ikon handles most of NIB's media buying and planning while Atomic 212 handles performance media. It is...

The partnership will involve "deep integrations" of PlayersVoice content into Fox Sports broadcast and...

After some time off, Nine's former digital boss Alex Parsons has taken the reins of ad agency Adcorp.

MediaCom's Cultural Connections research will help power Unruly's video testing and targeting tools in a...

Xaxis global president Nicolas Bidon says GroupM's programmatic buying arm wants to move the dialogue...