Arvind Hickman

The measurement company has under-reported smartphone and tablet data for April and subsequently scaled...

Six months ago, Paul Brooks took the helm of Carat, one of Australia’s largest media agencies. He...

"You’re having events like Brandcast where you have the shiny, sexy stars when actually those audiences...

The move is part of a global streamlining strategy announced by the world's largest advertiser as it...

This year's tournament has attracted 16 teams and raised $45,000 for KidsXpress.

The NSW shadow transport minister has called on the government to rescind an advertising contract it...

Incumbent Vizeum will defend the account from UM, Atomic 212 and Mediavest. The $20m+ pitch is at an...

In debates about media transparency, media agencies tend to take much of the flak, somewhat unfairly,...

Google has launched a new cross-channel, multi-device attribution tool and store sales measurement...

Much of the transparency debate centres on opaque programmatic trading practices at media agency holding...

GroupM's global exec John Montgomery doesn't buy Facebook and Google's argument that user privacy will...

It's important marketers tighten their contracts to ensure there are transparency clauses, this alone...

Media agencies are vying for one of the most sought after media contracts in Australia, placing master...

Initiative has unveiled a new approach to market that aims to drive long-term marketing outcomes.

Media buyers have renewed calls for Facebook to open up its data to third party verification, warning...