Arvind Hickman

Latest News by Arvind Hickman

Ad Contrarian: 'Marketing to young people is narcissism disguised as strategy' 7 years ago

Ad Contrarian: 'Marketing to young people is narcissism disguised as strategy'

The Ad Contrarian Bob Hoffman told a packed auditorium at ReThinkTV that advertising is plagued by three...

Government secures senate numbers to pass media reforms 7 years ago

Government secures senate numbers to pass media reforms

Mitch Fifield wins backing of Nick Xenophon Team after striking a $60m deal, overcoming the final hurdle...

'Google has indicated it could end first click free' - News Corp global CEO 7 years ago

'Google has indicated it could end first click free' - News Corp global CEO

News Corp's global chief executive Robert Thomson says Google is open to abolishing 'first click free'...

Government closes in on media reform deal with Xenophon 7 years ago

Government closes in on media reform deal with Xenophon

Media reports indicate the government is close to finalising a crucial deal with crossbench powerbroker...

Here's why CBS Corp's bid beat Murdoch and Gordon 7 years ago

Here's why CBS Corp's bid beat Murdoch and Gordon

The CBS bid delivered more value to creditors and was deemed the less risk of the two bids, Ten's...

Maxus investment head Ricky Chanana exits for MD spot at Unruly 7 years ago

Maxus investment head Ricky Chanana exits for MD spot at Unruly

The agency's national head of investment takes the reins of Unruly's ANZ business in November and fills...

MLA lamb ad complaints reach Australian government 7 years ago

MLA lamb ad complaints reach Australian government

The High Commission of India has escalated protests against an MLA lamb ad to the highest levels of...

IAB tells advertisers: 'Use Nielsen for Facebook reach' 7 years ago

IAB tells advertisers: 'Use Nielsen for Facebook reach'

The peak internet advertising body has urged advertisers to use Nielsen for Facebook reach instead of...

TV delivers strongest ROI in FMCG, auto and finance - Ebiquity study 7 years ago

TV delivers strongest ROI in FMCG, auto and finance - Ebiquity study

TV delivers the strongest ROI in FMCG, automotive and finance, while search came out on top in...

Facebook audience inflation a global issue - AdNews study 7 years ago

Facebook audience inflation a global issue - AdNews study

Facebook tells advertisers it can reach millions more people than exists in nine leading global...

MEC + Maxus = Wavemaker: the world's second-largest media agency 7 years ago

MEC + Maxus = Wavemaker: the world's second-largest media agency

When GroupM revealed it was merging its smallest agencies Maxus and MEC, it promised a completely fresh...

Facebook Watch brings greater flexibility to advertising 7 years ago

Facebook Watch brings greater flexibility to advertising

Facebook says its video platform Watch introduces new in-program ad breaks, sponsorship opportunities...

Australia's online ad market grows 12% to $7.6bn 7 years ago

Australia's online ad market grows 12% to $7.6bn

Online advertising now accounts for about 50% of total ad spend with marketers pumping more money into...

CBS secures $143m refinancing deal as Ten sale progresses 7 years ago

CBS secures $143m refinancing deal as Ten sale progresses

CBS has paid off debts owed to secured creditors the Commonwealth Bank, Bruce Gordon, Lachlan Murdoch...

'Marketers' obsession with ROI and short-termism undermining growth' - Peter Field 7 years ago

'Marketers' obsession with ROI and short-termism undermining growth' - Peter Field

There has been a five-year decline in marketing effectiveness because marketers are too consumed by...