Arvind Hickman

Latest News by Arvind Hickman

AFL grand final: Australia's most valuable spot delivers high engagement levels 7 years ago

AFL grand final: Australia's most valuable spot delivers high engagement levels

New research shows the ad after an AFL goal delivers high engagement levels. Seven is confident this...

YouTube's Brandcast delivers a more conciliatory note 7 years ago

YouTube's Brandcast delivers a more conciliatory note

The usually brash and loud YouTube bonanza had plenty of glitz and glam (and Sir Elton John, of course)...

Agency bosses liked Google's humility and industry-wide cast 7 years ago

Agency bosses liked Google's humility and industry-wide cast

Media agency bosses, including PHD's Mark Coad, HM Communication's Virginia Hyland, Carat's Ashley...

YouTube rolls out targeting and creative variation tools 7 years ago

YouTube rolls out targeting and creative variation tools

Brandcast 2017: YouTube has introduce four new tools to help advertisers better target in-market buyers,...

How SUVs are driving auto advertising spend 7 years ago

How SUVs are driving auto advertising spend

Sports utility vehicles (SUVs) are powering automotive media spend as manufactures roll out new models...

Burnette calls for anti-siphoning review amid fears tech giants could 'pinch our sports' 7 years ago

Burnette calls for anti-siphoning review amid fears tech giants could 'pinch our sports'

Seven's revenue chief says global players raiding Australian sports could have serious ramifications for...

Facebook, Amazon to 'absolutely' bid for Premier League - Man Utd chief 7 years ago

Facebook, Amazon to 'absolutely' bid for Premier League - Man Utd chief

Manchester United vice chair Ed Woodward is confident tech giants Facebook and Amazon will bid for the...

Australian digital publishers slow to adopt tool to counter ad fraud 7 years ago

Australian digital publishers slow to adopt tool to counter ad fraud

Most of Australia's largest digital publishers are yet to adopt the IAB's ads.txt protocol, which...

NSW Government creates agency roster in new approach to media planning, buying 7 years ago

NSW Government creates agency roster in new approach to media planning, buying

Five media agencies, including a WPP/GroupM bespoke team, UM, OMD, Atomic212 and Havas will split the...

Nine's digital boss Alex Parsons exits after 11 years 7 years ago

Nine's digital boss Alex Parsons exits after 11 years

The widely respected digital leader was instrumental in transitioning Nine away from the Microsoft joint...

Federal Government begins master media agency tender process 7 years ago

Federal Government begins master media agency tender process

The Federal Government has issued an approach to market to get feedback on its master media agency...

MediaCom wins Victorian Government master media contract 7 years ago

MediaCom wins Victorian Government master media contract

MediaCom has won the prestigious Victorian Government media account after sitting with Dentsu Mitchell...

Foxtel's top marketer Mark Buckman to exit 7 years ago

Foxtel's top marketer Mark Buckman to exit

Foxtel's managing director customer and retail Mark Buckman will follow Deanne Weir out of the pay TV...

Supreme Court dismisses Murdoch-Gordon bid to halt Ten sale 7 years ago

Supreme Court dismisses Murdoch-Gordon bid to halt Ten sale

The fate of Ten's sale to US network CBS Corporation could rest in the hands of creditors at a meeting...

Is the MRC viewability standard short-changing brands? 7 years ago

Is the MRC viewability standard short-changing brands?

A landmark new study calls into question the MRC's viewability standard by showing that higher...