Arno Lenior

Latest News about Arno Lenior

Five of top 15 influential brands are Australian 9 years ago

Five of top 15 influential brands are Australian

“To exert influence, a brand needs to impact or change the way people shop, think, act and behave. It...

Samsung CMO Arno Lenior to depart 9 years ago

Samsung CMO Arno Lenior to depart

Samsung’s top marketer is to leave the firm after three years and countless award winning campaigns.

Samsung's high-tech stadium seats put Wallabies fans in the hot seat 10 years ago

Samsung's high-tech stadium seats put Wallabies fans in the hot seat

Samsung's multi-million dollar SlideLiner stadium activation offers fans best view of the Wallabies ARU...

Samsung tackles safe driving with gamification reward app 10 years ago

Samsung tackles safe driving with gamification reward app

Samsung is getting into the behaviour change game with the trial of a gamification app that will reward...