Alice Manners

Latest News about Alice Manners

Nielsen beats GfK to retain IAB digital audience measurement contract 10 years ago

Nielsen beats GfK to retain IAB digital audience measurement contract

Cross platform, mobile measurement and daily digital ratings are all on the way under the new contract.

IAB: Digital ad spend tipped for 40% share 10 years ago

IAB: Digital ad spend tipped for 40% share

Digital advertising keeps on growing. The IAB believes it will reach a 40% share of total ad spend this...

IAB shortlists four in new measurement tender 10 years ago

IAB shortlists four in new measurement tender

The IAB has shortlisted four agencies for its next audience measurement system.