Netflix to get down with Baz
Netflix has enlisted the help of Baz Luhrmann in its quest for world domination, with the auteur to produce a “mythic saga of transformation” centred around the birth of hip hop in 1970s New York.
Titled “The Get Down”, the new series will come to all territories, including Australia, in 2016.
Netflix has recently made a lot of noise about beefing up its investment in original content, calling it cheaper to produce in many situations than licensing content from linear TV networks.
It has also been somewhat stymied in the Australian market with original series' such as Orange is the New Black and House of Cards held by Foxtel.
Subscription video on demand rival Stan has also outlined plans to produce original content, with an announcement thought to be just a matter of weeks away.
ABC content onto the Presto platform
In other SVOD news, Presto has been the latest service to pick up ABC content, with the taxpayer-funded channel releasing content such as Summer Heights High, Rake, and Redfern Now onto the platform.
The move follows a similar deal struck with rival SVOD platform Stan in Decemeber.
ABC Commercial's general manager, Jane Ellis, said the deal further solidified ABC's position as a provider of online content while Presto director Sean James sais the deal provided users with a broader range of content.
Ipsos Brisbane gets research boost
Ipso' Brisbane office is about to get more research muscle, with tree senior directors being appointed to the ofice.
They are Kathy Benson, Kylie Brosnan, and Anna Eden.
Benson was previously national strategy director with Colmar Burton, with Brosnan also making the jump from Colmar Burton, where she was managing director of social policy research and evaluation.
Meanwhile Eden is crossing the continent, joining from Ipsos' Perth office.
goCatch gets a rockstar
Former head of marketing an PR at games developer Rockstar Australia has headed to goCatch as its marketing director.
Dave Malcolm will be taking up a newly-created role at the taxi app, as it aims to take on Uber.
“Dave is incredibly creative, a lateral thinker and a valued member of the team. He has tremendous experience in managing global brands and brings new thinking into how to further disrupt the taxi market in Australia,” goCatch CEO Ned Moorfield said.
“It’s a strategic hire for us aimed squarely at bringing additional marketing firepower to the goCatch “challenger” brand.
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