Facebook global media costs rise “sharply”
Facebook's global media costs have tracked “sharply” upward in Q3 of 2014, as a result of “rapid innovation in 2014,” according to research from Salesforce's ads platform Social.com
Its quarterly benchmark report found that Facebook's overall media costs hit a CPM of $1.54 in Q3 from $0.46 and $0.64 in Q1 and Q2 respectively, largely drive by newer large and engaging right hand side (RHS) ads.
In APAC (Aus/NZ), the finance and industry industry had relatively high CPMs at $3.39 in Q3, as they advertised to highly specific audiences. These audiences also responded well to the ads, with a 2.84% CTR.
Clothing and fashion followed slightly with a CPM in Q3 of $3.20 but a lower CTR of 1.60%. Telecom, oil and gas had the highest CTR with 2.97%.
Affinity to host workshop at SXSW
Sydney-based digital communications agency Affinity has been selected as a workshop host at this year's South By South West (SXSW) Interactive, taking place in Texas this March.
The workshop will focus on creating meaningful and measurable digital outcomes.
The selection follows the company's recent appointment of former DDB Creative Marcus Tesoriero and Possible CSD Heath Jones.
QMS roadside digital to target Sydney's South
OOH media company QMS has developed what it is calling “the first digital billboard to target Sydney's South”.
The digital sign is located at the intersection of the Princes Highway and Rocky Point Road in Kogarah and reaches traffic travelling south to the Sutherland Shire.
QMS said its development “provides the market with one of the only genuine roadside digital billboard options available in Sydney”, with the ability to change creative every 10 seconds.
QMS CEO Barclay Nettlefold said: “we are excited to be able to launch this premium digital offering in Sydney, an emerging market in terms of genuine roadside digital billboards.”
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