Evocatif appoints Keech from Woolworths
STW shopping marketing agency Evocatif has grabbed Emma Keech from client-side to its new head of planning.
Keech was most recently at Woolworths, but also has experience at Red Bull, Johnson & Johnson, and GlaxoSmithKline.
She will oversee insight and strategy accross key clients including Pernod Richard, Nestle, and Sunrice.
Which one's the dark side, though?
Indago Digital is attempting to answer whether client-side or agency-side is better with a survey, which is set to close this week.
It asks if client side employees are happier; are people in digital marketing miserable; are agency people happier with their pay and so on. People who take part get a chance to win an Apple watch valued at AU$499. More than 250 people have filled out the survey so far.
You can take part by clicking here.
Cake's tasty slice of business
Digital marketing software business Cake, a subsidiary of Accelerize, has grabbed iCulmulus as a customer.
ICulmulus is a direct response advertising provider, which is leveraging the CAKE platform to track, attribute and optimize multiple lead-generation campaigns for its growing client base.
New Republique wins goCatch creative work
Smartphone taxi booking app goCatch has appointed New Republique as its creative agency, following a competitive pitch.
The appointment marks the first time goCatch has appointed an agency of record and coincides with a period of rapid growth.
GoCatch head of marketing Charles Hunter said: “The time is right for us to push the button on an agency relationship to further enhance our growth and build our 'challenger' brand within the Australian taxi industry.”
As part of the pitch process, New Republique worked on a project to promote the benefits of the app to business professionals through a campaign based on lift and foyer plasma screens. GoCatch have a series of upcoming campaigns earmarked for 2015.
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