Alon Abraham.
MYOB has retained martech agency TAG for content creation.
TAG will continue producing trend-driven social media content for the business management software provider, focusing on both TikTok and Instagram.
“Creating content that resonates with audiences requires more than just visibility – it’s about relevance and value,” said TAG’s co-founder and head of strategy Alon Abraham.
“Our content team, which includes a mix of strategists, creators and TikTok specialists, focuses on staying ahead of trends and humanising the MYOB brand to authentically connect with broader audiences.”
MYOB demand generation and social manager Dean Mendes said growing a brand account on TikTok isn’t easy, especially for an established corporate brand with no bricks and mortar sites.
“It’s great to see the momentum in our organic content making gain after gain, capped off by some national media coverage,” he said.
TAG is a full-service, full-funnel digital agency focused on delivering tailored marketing and technology solutions for growth-focused businesses in Australia and beyond.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.