Swisse unveils ‘SLEEP. EAT. SWISSE. REPEAT.’ via Traffik Melbourne

By AdNews | 23 January 2024
 

Swisse’s SLEEP. EAT. SWISSE. REPEAT. is a Traffik produced campaign that is built on the insight that while people may have good intentions, in reality, most Australians forget to take their multivitamin each morning.

To combat this, the campaign’s simple and repetitive SLEEP. EAT. SWISSE. REPEAT. messaging promotes habit stacking and acts as a constant reminder for Australians to take their Swisse Multivitamins consistently, to support their health and wellness goals.

To reinforce this messaging, Swisse has released a playful parody song which was created by Rudy Sandapa in the style of an electric dance anthem.

Kerrie Wade, Swisse ANZ marketing director, says the company's main ambition for this campaign is to help Australians maintain the health and wellness goals they have set for themselves.

"We know taking multivitamins daily will support that journey," she says.

The 360-degree campaign will roll out across channels including radio and Spotify, large format and street furniture and proximity OOH and social media.

Swisse has also launched ‘SCAN. WIN. SWISSE. REPEAT’ – a promotion allowing consumers to win 1 of 30 Peloton Bikes (drawn daily) and go into the draw to win a $10,000 visa card.

Participants can enter by scanning the barcode of their Swisse Multivitamin each day at www.winwithswisse.com.au.

Credits:

Client: Swisse

Marketing Director ANZ: Kerrie Wade

Associate Marketing Director: Ana Laskova

Senior Brand Manager: Natasha McGill

Senior Manager Public Relations & Communications: Stephanie Taylor

PR & Partnerships Manager: Tash Matic

 

Creative Agency: Traffik Melbourne

Creative Director: Anthony Jones

Strategy: Taryn Watson

Motion: Kelly Vella

Studio: Chad Lipper & Gabriel Mangulabnan

Senior Account Director: Bonny Dixon

 

PR Agency: AMPR Group

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus