Swisse’s SLEEP. EAT. SWISSE. REPEAT. is a Traffik produced campaign that is built on the insight that while people may have good intentions, in reality, most Australians forget to take their multivitamin each morning.
To combat this, the campaign’s simple and repetitive SLEEP. EAT. SWISSE. REPEAT. messaging promotes habit stacking and acts as a constant reminder for Australians to take their Swisse Multivitamins consistently, to support their health and wellness goals.
To reinforce this messaging, Swisse has released a playful parody song which was created by Rudy Sandapa in the style of an electric dance anthem.
Kerrie Wade, Swisse ANZ marketing director, says the company's main ambition for this campaign is to help Australians maintain the health and wellness goals they have set for themselves.
"We know taking multivitamins daily will support that journey," she says.
The 360-degree campaign will roll out across channels including radio and Spotify, large format and street furniture and proximity OOH and social media.
Swisse has also launched ‘SCAN. WIN. SWISSE. REPEAT’ – a promotion allowing consumers to win 1 of 30 Peloton Bikes (drawn daily) and go into the draw to win a $10,000 visa card.
Participants can enter by scanning the barcode of their Swisse Multivitamin each day at www.winwithswisse.com.au.
Credits:
Client: Swisse
Marketing Director ANZ: Kerrie Wade
Associate Marketing Director: Ana Laskova
Senior Brand Manager: Natasha McGill
Senior Manager Public Relations & Communications: Stephanie Taylor
PR & Partnerships Manager: Tash Matic
Creative Agency: Traffik Melbourne
Creative Director: Anthony Jones
Strategy: Taryn Watson
Motion: Kelly Vella
Studio: Chad Lipper & Gabriel Mangulabnan
Senior Account Director: Bonny Dixon
PR Agency: AMPR Group
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