With the seismic shift in TV viewing continuing to take hold, the IAB has announced its latest training sessions to address how brands can leverage opportunities and better grasp the world of self-directed viewing.
The half-day TV and Convergence session on October 29 will be run by Facebook's head of agency for Australia and New Zealand Ellie Rogers and Videology's Sarah Wyse, along with a selection of guest speakers.
The session will cover how digital devices are changing the way we watch TV, the future of traditional broadcast TV and an overview of one of the hottest topics in the industry: programmatic TV.
“This half day session will give attendees a thorough understanding of this evolving landscape and how to best maximise this opportunity,” Manners said.
The IAB will also run a digital sales session on November 25 to give attendees the chance to learn how and when to use multiple digital formats and get a better understanding of how digital advertising is measured and new reporting tools.
“With the digital advertising landscape constantly evolving it is crucial for all of us in the industry to stay up to date with changes and new trends,” said Manners.
“This half day practical course is designed to provide an in depth understanding of the fundamentals as well as connect attendees to the most current ideas, issues and innovations in our industry today.
Sessions will be held at Level 4, 88 George Street, The Rocks. Bookings for the sessions can be made here.
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