Homes + magazine took home the Launch of the Year at the 2015 Australian Magazine Awards. The magazine unveiled in 2014 after finding there was a gap in the market for a brand aimed at home decorators and renovators.
The AMAs recognise best in class magazine brands, editors, marketing and more. Entries this week, on the 23 September.
AdNews’ speaks with Bauer Media publisher of specialist division Cornelia Schulze on how Homes + achieved the honourable award and how to launch a successful magazine.
What are the challenges in launching a print mag in the current climate?
There is no denying that the print market is under pressure, and the environment doesn’t make launches any easier. The effort that has to go into finding the right niche and product proposition is more important than ever before.
Why has it been successful?
Homes+ has successfully targeted a segment of the market that previously wasn’t occupied. Homes+ is the friendly, practical homes magazine for house proud Aussies, looking to create a family home they love without breaking the bank. That’s what we deliver with every issue and our readers love us for it.
What lessons have been learned over the last 18 months?
The magazine, like most successful mags, is in a process of constant improvement. We keep looping back to our readers to make sure we are providing them with the info they need and the inspiration they want. In doing so, not a single part of the magazine has remained untouched.
How have advertisers responded and what has made it appealing?
Advertisers love Homes+. Our sales development is extremely positive and ad sales show significant growth year-on-year. I think ad clients particularly like the creative ideas we offer them, the clear positioning of the brand and the ability to play across print, social, web and events.
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