It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.
Sapporo
Beer brand Sapporo Australia has appointed independent agency Cummins&Partners as its new strategic and creative partner following a competitive pitch. Cummins&Partners provided insights and a creative approach that the the brand says have been "invaluable". The agency will work on relaunching Sapporo and introducing the product’s new livery later this year.
Lipton
Independent agency LOUD has been appointed to develop tea brand Lipton’s new brand campaign after a competitive pitch process. The agency was chosen for its "deep cultural understanding" of the Australian market. The new campaign will launch a series of innovative products. It will launch in May. The first campaign activity launches in May.
Brookvale Union
Clemenger BBDO Sydney has been appointed to the creative account for alcoholic ginger beer brand Brookvale Union. The agency will develop a new creative platform for the largest alcoholic ginger beer brand in Australia. The creative brand platform will leverage the brand’s unique positioning, ‘quality nonsense’: while everything inside each can and bottle is quality, everything outside it is nonsense, so great tasting drinks can be enjoyed while pressing pause on a super serious world and having fun for fun’s sake.
Girl Guides Victoria & Bensons Trading
Earned media agency Haystac has welcomed two new clients into its strong portfolio of recognised brands by securing Bensons Trading, Australia’s premier showbag retailer and the Girl Guides Victoria. Girl Guides Victoria was won in a competitive pitch while Bensons Trading sought out Haystac’s retail experience through a current client recommendation. Bensons Trading, a family-run business which offers showbags online, tasked Haystac to develop an approach which drives online sales and brings the company’s solid pre COVID-19 proposition into the new normal. Girl Guides Victoria engaged Haystac to drive awareness of its innovative shift on COVID-19 – taking guiding online and offering 12-month memberships free of charge.
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