Nine has appointed Nicki Kenyon and Michele O’Neill as the directors of its newest client marketing solutions division Powered Enterprise.
The duo mark the first leadership hires for the new unit, announced at Nine’s Upfront in September, which is tailored for C-suite clients focused on creating more than a single ad campaign with Nine.
Kenyon joins the unit from her previous position as general manager of marketing for Visit Victoria. Prior to that she was APAC regional VP of digital and marketing transformation for Visa.
O’Neil, who started her career at Nine in 1980 as the first camerawoman for Australian commercial TV, spent the past three years with Edelman as global strategy partner based in London. She has also previously held executive strategy roles with WPP and IPG agencies in Europe, and Joy and VCCP in Sydney.
Both will be reporting to Powered director Liana Dubois.
“I honestly couldn’t be more excited to announce the appointment of Nicki and Michele to lead Powered Enterprise,” Dubois says.
“They bring with them a cognitive diversity, from both global and local experiences, with their insight and expertise key in defining how Powered Enterprise will be a true partner for businesses looking to tap new opportunities for growth and expansion.”
At the time of announcing Powered Enterprise, Dubois said it was about working with brands that wanted more than a “transactional” relationship with Nine, and integrating them across its TV, digital, radio and print platforms.
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