The Mamamia Women’s Network (MWN) has promoted national sales director, Kylie Rogers, to the newly created role of managing director, AdNews can reveal.
The promotion, which is effective immediately, will see Rogers take responsibility for the day-to-day running of MWN across all departments while continuing to build market-facing partnerships.
CEO of the business Jason Lavigne explained that Rogers was a “natural fit” for the role, given the value she has been adding beyond her current role since joining MWN just over a year ago.
“Kylie has done a superb job over the past 13 months in building and leading one of the finest digital sales groups in the country, and consistently delivering exceptional quality results across the business,” Lavigne said.
“It’s become clear that Kylie’s business and leadership skills shouldn’t just be focused on sales - she has a strategic view across the business and has been contributing well beyond a purely sales remit for some time,” he added.
Rogers said the promotion is an exciting opportunity to drive increased growth at a time when MWN is “leading the way” in being a digital-first, women-first platform and communication solution for consumers and brands alike.
“I couldn’t be more positive about the future of MWN, and the opportunity to lead the team. I’m determined to build MWN into the greatest global communications platform for women, starting with our US launch in a few months.”
Danika Johnston, who joined the sales team several months ago, has been promoted to national sales director and will lead the MWN national sales and strategy team.
“Danika has made a remarkable contribution to our business since joining MWN only four months ago, and I am delighted to appoint her as national sales director, with responsibility of continuing to grow our sales and strategy units,” Rogers said.
The news of the leadership reshuffle comes a few months after former COO, Marc Barnett, left the publisher after seven months in the role. It's not known if Barnett is being replaced.
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