Johnson & Johnson has scrapped its global CMO role in a wider business shake-up, with Alison Lewis departing the multinational.
The consumer goods giant ended Lewis’ role with no plans for a replacement in the new future. Her responsibilities will be split between senior figures at Johnson & Johnson.
“To reach the more than one billion people who use our products every day, we have established a new business model that streamlines priorities, allows us to operate more efficiently, and increases our investment in categories that offer high potential for growth and where we can make a positive impact on consumers' lives,” a Johnson & Johnson spokesperson says.
Lewis, who is US-based, had been with the company for more than five years as the global CMO. Before joining Johnson & Johnson, she was Coca-Cola’s CMO for the US.
“This is a proud moment for me. After five years as the CMO of Johnson & Johnson, I am ready to pass responsibility to a marketing organization that is agile, close to the consumer and one that possesses a contemporary skill set that will help the Consumer business grow in this rapidly changing environment,” Lewis says.
The CMO role has been under threat for some time, with Australian businesses recently also doing away with the role.
Recently, Domain decided not to fill its vacant CMO role after Melina Cruickshank left and News Corp Australia axed the role in a company restructure.
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