IAB Australia has launched an e-learning program on the fast-growing retail media sector.
Foundations of Retail Media is a self-guided e-learning program which covers the historical context of retail media, an overview of the retail media ecosystem, the types, and formats of retail media, as well as targeting capabilities, use of data, the retail media value chain and future trends.
It is the fifth module of IAB’s foundational industry training program, which also includes Foundations of Digital Audio Buying, Foundations of Programmatic DOOH Buying, Foundations of Digital Ad Fraud and Foundations of Market Mix Modelling
The Retail Media Working Group since its formation earlier in 2023 has been focused on providing the industry with education to help the market have a common understanding on the retail media sector.
"This new e-learning modules has been developed by the leading experts from a wide range of organisations and builds on the Retail Media Glossary of Terms released in September," Gai Le Roy, CEO of IAB Australia, said.
In 2024 the Retail Media Working Group will be rolling out additional education modules, a local retail measurement guide and another wave of the Retail Media State of the Nation study.
IAB Australia’s Retail Media Working Group includes representatives from Amazon, Cartology, Coles360, CitrusAd, Criteo, Endeavour Group, Google, Hatched, IPG Mediabrands, Microsoft, OMD, oOh!media, Pubmatic, The Trade Desk, Vudoo, Yahoo, Zenith Media, Zitcha.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.