Get your Lycra on adland because the Bowral Classic has arrived.
This year's event, organised by Bicycling Australia, will star a few of the industry’s cycling fanatics, including Dentsu Amplifi's MD Paul Brooks, Ikon group business director James Sawyer, Carat managing director Dan Sinfield, JC Decaux CEO Steve O’Connor, OohMedia digital strategy director Brendon Cropper, OohMedia senior insights executive Yasmin Berry and AdNews publisher, James Yaffa.
And they won't be the only adland execs at the event, with cycling one of Australia's fastest growing sports especially with women, the event is expecting big numbers.
Cyclists will go head-to-head at the gran fondo event on 22-23 October against hundreds of other cyclists, riding through NSW’s Southern Highlands.
The route will take riders through the villages of Bowral, Berrima, Mittagong and Kangaloon. The routes will offer beautiful scenic back roads as well as tough challenges if you're up for a challenge.
But don't take our word for it, watch the video below.
The course is a full ‘imperial century’ distance of 160km for advanced cyclists.
There is also a 90km option for those with less distance in their legs, and a 25km ride for kids.
As Australian road cyclists turn towards gran fondo events and sportifs for their cycling fix, the number of events nationally is growing, though NSW events have been scarce.
Bicycling Australia’s publisher Gary Hunt says: “NSW has been sadly lacking in quality cycling events for fondo and sportif riders, but we hope to rectify this.
“The Bowral Classic will be a fun and challenging ride through lush rural farmlands and spectacular forest landscapes.”
Need some extra motivation to get out there? You can make your ride for a charity of your choice.
Enter here to confirm your place.
Disclaimer: Bicycling Australia is a Yaffa Media brand.
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