Free streaming platform Tubi has reported a significant growth in users during its first year in Australia.
The ad-supported video-on-demand platform launched locally last September, offering Australians a free alternative to the growing number of subscription platforms, such as Netflix.
A year after its local launch, Tubi says total view time (TVT) is up 242% year-on-year in Australia. TVT is also up across all markets it operates in, including 95% in Canada.
The streaming platform says monthly active users reached 33 million in August globally, up 65% year-on-year. The platform also surpassed 200 million hours of total view time (TVT) globally in April, and TVT has been above 200 million hours each month since – averaging 104% increase year-over-year.
“Tubi’s surge in viewership is a testament to 2020 becoming the year of AVOD,” says Farhad Massoudi, Tubi CEO.
“As we further grow our offering and capitalize on our partnership across FOX’s IP, we continue to develop a unique value proposition for many of today’s households seeking cost-free premium entertainment.”
Tubi, which provides titles from Paramount, Lionsgate, MGM and more, signed an exclusive sales partnership with Foxtel Media in July as it continued to scale. The deal means Foxtel Media will serve as the company’s sales representative in Australia through to 2022.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.