Clemenger BBDO Sydney’s radio ad for its Dry July campaign won this year's Gold Siren Award.
The annual Siren Awards, presented last night and hosted by Triple M breakfast presenter Lawrence Mooney, saw the best radio campaigns celebrated.
The “Ducking Autocorrect” campaign by Clemenger’s Ben Clare and Celia Mortlock for Dry July took out both the Gold and Silver Awards. The work takes a humorous approach to encourage people to go alcohol-free during July, to avoid embarrassing mistakes and autocorrect failures when drink texting your partner or mum.
The Silver Siren Award for best single radio ad was won by Christie Luxton, Cristian Staal and Shaun Conroy, from Clemenger BBDO Brisbane, for “Barbershop” for Keno.
Also for Keno’s “Barbershop” ad, Mike Lange and Michael Thomas from Cutting Edge won the Silver Siren for Craft.
The awards, run by Commercial Radio Australia, are judged by the Siren Council, a panel of creative directors and producers from leading advertising agencies across the country.
“We congratulate all the winners and finalists for displaying an exceptional level of creativity in their work,” CRA Joan Warner says.
“These awards are a great reminder of the ability of radio to cut through and create a strong impact on listeners.”
The Siren Client Award was won by John Skaro, Phil van Bruchem, Rachel Blacklaws and Alex Walding from BWM Dentsu and Cox Inall Change, for their ad “Bill Bowelly”, for Bowel Cancer Australia.
The Gold Siren winners receive entry for their campaign into the Cannes Lions International Festival of Creativity in June,
The full list of winners:
2019 Siren Award Winners
GOLD
Ben Clare & Celia Mortlock
Clemenger BBDO Sydney
“Ducking Autocorrect” for Dry July
SILVER - Radio Single
Christie Luxton, Cristian Staal & Shaun Conroy
Clemenger BBDO Brisbane
“Barbershop” for Keno
SILVER - Radio Campaign
Ben Clare & Celia Mortlock
Clemenger BBDO Sydney
“Ducking Autocorrect” for Dry July
SILVER - Radio Craft
Mike Lange & Michael Thomas
Cutting Edge
“Barbershop” for Keno
2019 Siren Awards
Client Award
John Skaro, Phil van Bruchem, Rachel Blacklaws & Alex Walding
BWM Dentsu & Cox Inall Change
“Bill Bowelly” for Bowel Cancer Australia
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