BBC has appointed Linda Deubel, currently head of marketing, entertainment brands, at BBC Worldwide Australia and New Zealand (ANZ), to the role of director of brands and marketing for BBC Worldwide Australia.
Deubel was a key member of the marketing team behind the launch of BBC First and replaces Melissa Madden, who is moving to London in March to take up the role of SVP creative, category and content marketing for BBC Worldwide.
BBC Worldwide ANZ managing director Jon Penn said: “Linda has been at the forefront of our brand development and execution in Australia and New Zealand, launching our successful new premium channel BBC First. She has a deep understanding and flair for our brands and I know that her bold approach will ensure that the BBC brand continues to stand out.”
In her new role, Deubel will be responsible for the effective management of BBC Worldwide ANZ’s marketing department, delivering marketing and brand management services across all business areas, from channels, global brands and consumer products to programme sales, advertising sales, digital and live events.
Deubel said: ‘I have an incredible passion for the BBC and I’m thrilled to be leading the brand and marketing strategy, operations and team for BBC Worldwide in Australia and New Zealand. I’m constantly inspired by the BBC’s content and I’m looking forward to engaging audiences with our premium brands in new and innovative ways.’
Deubel joined BBC Worldwide ANZ in 2009 as network communications manager. In 2012 she became the head of marketing for channel brands and recently enhanced her role to become head of marketing for entertainment brands.
Working with Madden, she developed and launched BBC First, creating an end-to-end campaign from embryonic brand development to launch strategy and execution.
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