Spikes Asia wrapped up over the weekend with Australian and New Zealand taking out a stack of honours.
The obvious contenders from New Zealand, being McWhopper and Brewtroleum, saw success as did Clemenger BBDO Melbourne's Hungerithm.
Spikes received a record-breaking number of entries with 5,132 submitted into 20 categories.
Terry Savage, chairman of Spikes Asia which is part of the Cannes Lions festival group, said this year's award-winning work “set the benchmark of excellence across the region”.
"It's inspiring to observe the year-on-year growth of the Festival, where we can award work that has a distinctly regional identity, while also being truly world-class. Spikes Asia is setting the bar of excellence for the industry," he adds.
Highlights for Australia and New Zealand from the awards included:
- The Grand Prix for Good went to Leo Burnett Melbourne for its Reword campaign for Headspace.
- University of Western Sydney won a Grand Prix in Film and in the Music category for the powerful Deng Adut ad by Finch and VCD + WE.Collective.
- Clemenger BBDO Melbourne won two Grand Prix awards for Hungerithm for Mars Chocolate (in Mobile and Media).
- Starcom Melbourne was awarded Media Agency of the Year. MediaCom Auckland was second and PHD Auckland was third.
- Australia dominated the production category. Finch Australia received the Spikes Palm Award, honouring the most awarded production company, second came Guilty Content Australia and in third Revolver/Will O'Rourke.
- Y&R NZ, Auckland won the Grand Prix in Direct and Print and Publishing for McWhopper for Burger King.
- Colenso BBDO Auckland received three Grand Prix awards (Promo & Activation, Outdoor and Integrated) for its Brewtroleum campaign for DB Breweries.
- Colenso BBDO Auckland was named Agency of the Year. Clemenger BBDO Melbourne was second and third went to Dentsu Inc.
- Mars was named the Advertiser of the Year.
- Network of the Year was presented to BBDO with Y&R coming second and Leo Burnett in third place.
We'll be looking into some of the award winning Aussie work from Spikes throughout this week.
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