AnalogFolk has named former Razorfish head of strategy, Ben Hourahine, as its strategy partner.
Hourahine will be tasked with overall leadership of the agency’s strategic output, digital transformation, social and content marketing, customer experience, brand and communications strategy, and business innovation.
He will also work on the agency's global data intelligence offering, AnalogFolk DNA, in expanding the strategic capabilities of the Sydney office.
At Razorfish, Hourahine played a major role in securing Qantas, Foxtel, Australia Post and Samsung as clients, helped the agency become the first digital agency in Australia to win an Effie, and developed the digital strategy for the New South Wales Government.
Since leaving Razorfish to take a brief industry sabbatical, Hourahine has launched a retail startup, Splashsuits, and has been lecturing on strategic leadership at the University of Sydney Business School and at Miami Adschool.
Over the past 15 years, Hourahine has also held roles at Leo Burnett London and Nike.
Managing director of AnalogFolk, Matt Robinson says: “For the last 12 months we’ve been searching the globe for someone who can help take our strategic offering, and our clients businesses, to the next level. We’re delighted to have found someone of Ben’s caliber.”
Hourahine joined AnalogFolk on April 4.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.