Australian brand Rossi Boots has appointed 10 Feet Tall as its new creative agency of record.
10 Feet Tall and Rossi Boots will work together to redefine the brand strategy, creative direction and media strategy, in addition to media planning and buying.
Established in 1910, Rossi Boots have a strong footing in the Australian market and the big brand campaign will relaunch the Rossi Boots brand in Australia and position it for global expansion.
Caroline Elliott, CEO of Rossi Boots: “We are excited about bringing the Rossi Boots brand back to life. As one of the great Australian heritage brands, we look forward to making Rossi the go-to boot, for both an Australian and global customer.”
Rossi Boots' founder Arthur Rossiter created comfortable boots for Australian soldiers in WW2. Since then, the target market has changed.
Joseph Meseha, Founding Partner & Managing Director at 10 Feet Tall: “Rossi aims to maintain its heritage as a real rugged work-boot designed for harsh Aussie conditions. Rebuilding our dominance in the agricultural/conservation markets is the brand first priority."
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