Xero is tapping outdoor advertising and a new podcast series with News Corp to highlight how it helps makes businesses beautiful.
Xero has launched the newest phase in its 'Beautiful Business' brand campaign, featuring a video launch and influencer activation to celebrate the beautiful moments in small business.
The national campaign showcases moments of ‘beautiful business’, from the flexibility of remote working, to reclaiming valuable time and the chance to focus on the important things in life, enabled by streamlined accounting and business processes.
The campaign brings to life the evolution of Xero to a business platform that highlights how its software can help solve business problems to let you get on with life.
These moments include reclaiming lost time, reconciling accounts on the run and reaching a long-term business goal.
The 60-second video launched as part of the second phase of the campaign and is featured online and across Xero’s social media channels.
Xero’s beautiful business campaign comprises four key components. Phase one featured out-of-home advertising at more than 2,000 locations across Australia and a sponsored podcast series in partnership with News Corp.
“Beautiful business can mean different things to different people. For some, it could be finding your passion and pursuing it tirelessly to realise your vision," Xero Australia small business director Penny Elmslie says.
"For others, it may be the moment when everything comes together to create a business, or it could be the flexibility and lifestyle that’s so important to some business owners."
For the first time, Xero has also engaged its customers to be brand advocates online by sharing their personal experiences on how their small business is beautiful.
