New cricket spot harnesses the legendary fear of Lillee and Thommo for our world beating women's cricket team.
Cricket Australia has launched an advertising campaign to help bring the series and the Australian Women’s Cricket team into the hearts and minds of the Australian public like never before.
Featuring members of the Australian Women’s Cricket team, the campaign’s TVC aims to get Australia behind our world number one ranked cricket team as they come up against arch enemy, England in the highly anticipated series.
The launch TV commercial features a young Aussie reciting verse inspired by the famous “Ashes to Ashes, Dust to Dust, if Lillee don’t get you, Thommo must” refrain. The revised poem references members of the national team, including all-rounder Ellyse Perry, spin bowler Jess Jonassen, speedster Megan Schutt, vice-captain Alex Blackwell, keeper Alyssa Healy, and newly named Australian captain, Rachael Haynes, in a passionate call to arms.
“Our Australian Women’s Cricket team are the best in the world, featuring some of the most talented players to have ever played the game, and we are proud of this campaign that seeks to celebrate the team and encourage Australia to get behind our players ahead of the Commonwealth Bank Women’s Ashes Series," Cricket Australia’s General Manager, Events & Leagues, Anthony Everard said.
“The chant which has inspired our campaign immediately evokes memories of incredible past Ashes series, and the fierce rivalry between Australia and England ensures an Ashes series is always hard fought and highly entertaining. The upcoming Commonwealth Bank Women’s Ashes Series gives the Australian public a chance to see the skill, athleticism, and passion of the team for themselves and we hope as many people as possible will take up this opportunity."
The campaign will also feature OOH, Print, Direct Mail, and Digital executions.
Credits
Cricket Australia
Head of Marketing: Sonia Bijelic
Marketing Manager, International: Panayiota Ward
Marketing Specialist: Chelsea Doncon
Direct Marketing Specialist: Lisa Winkler
Zoo Group Melbourne
Executive Creative Director/Writer: Alex Wadelton
Art Director: Brad O’Meara
Producer: Georgette Boehm
Account Director: Lydia Boylan
The Lab
Head of Innovation: Sarah Lorimer
The Directors Group
Director/Editor: Bill Irving
Executive Producer: Craig Griffin
Producer: George Rubanov
DOP: Michael Latham
Music: Michael Robb
Sound: Bang Bang Studios
Sound Engineer: Rob Stephens
Post Production
Crayon
Executive Producer: Gabe Russo
Colourist: Martin Greer
Online Editor: Adrian Katz
Future Pictures
Online Editor: Adam White
