Travel Insurance Direct has launched a campaign that assures you they are ready for all kinds of problems.
Travel Insurance Direct has launched its new campaign for when things go just a TID awry when you’re travelling. Like when monkeys steal your wallet. Or when you get a TID too adventurous with dodgy street food.
The campaign aims to overcome the challenge of having a brand name that is category generic by integrating TID into the campaign communication. The campaign focuses on giving would-be travellers peace of mind when it comes to sticky situations abroad.
The #justatid campaign will run nationally, on buses, street furniture, mobile, digital video, online, print, radio and social.
