Former rugby league try scoring machine Wendell Sailor is the latest celebrity to face awkward questions from Youi.
Former rugby league legends Wendell Sailor and Ryan Girdler star in the fourth episode of insurance firm Youi's 'Who's n the Car series.
Stand-up comedian Katie Burch asks former Broncos flyer Sailor entertaining questions that others won’t with an unexpected twist.
Former teammate Girdler remotely feeds questions to Katie that only an ex-teammate would know, including: You’re a pretty good wingman? Aren’t wingers just muscly touch judges?
The series has driven a huge amount of brand exposure for the insurance company, which took to the Brandcast stage on Tuesday to showcase its success.
“The first 3 episodes had combined views of over 7 million, but the engagement with the content was the real highlight for the Youi Marketing team - average watch time was over 2 mins with 95% positive sentiment across the three episodes. These results reinforced our commitment to this format and we are so excited to launch episode 4 today and be back in production with more episodes to come,” Youi group chief marketing officer Hugo Schreuder said.
This always-on content marketing program is a strategic collaboration between Google and Emotive to help brands become more effective end-to-end video content publishers.
"The series has been a cracking success to date and has perfectly complemented Youi’s more rational product advertising," Emotive CEO Simon Joyce said. "The objective was to create entertaining content that the target audience chooses to consume, by dramatising Youi’s key strength of knowing their customers better in order to save on insurance premiums. The watch time and engagement rates speak for themselves and we are really excited about releasing this episode.”
Video Credits
Youi Insurance: Hugo Schreuder, Bryan Cawood, Fabrizia Roberto
Creative, Production & Amplification: Emotive
Founder/Strategy Lead: Simon Joyce
Creative Director: Andrew Cameron
Director: Henry Stafford
Senior Producer & Production Manager: Justine Moyle
DOP: Jefferson Grainger
Editor: Sam Gadsden
Activations Director: Alison Mitchell
